Transparent cost calculation under Meta's current pricing model (per delivered message, effective July 1, 2025).
Per-delivered-message pricing (effective July 1, 2025). Rates in USD, per message.
Data as of 2026-05-12 · 13 markets verified · 15 pending · FX rates from 2026-05-15
| Provider | Per month | Markup |
|---|
Meta rate is identical in every row, plus a provider-specific markup per message and a monthly base fee. "On request" = provider does not publish prices.
Monthly platform packages (net). The "Annual" column shows the discounted price with a 12-month commitment.
WhatsApp messages — per-message rate
| Tier | Monthly | Annual | ≈ USD | Bonus | Includes |
|---|---|---|---|---|---|
Freefits your volume | €0 | – | – | – |
|
Basicfits your volume | €89 | €79
−11%
| ≈ $104 | +€10 |
|
Professionalmost popularfits your volume | €149 | €129
−13%
| ≈ $174 | +€25 |
|
Advancedfits your volume | €299 | €249
−17%
| ≈ $349 | +€40 |
|
Bonus = monthly message credit. Offsets the per-message charge — at small volumes WhatsApp effectively costs €0 on top.
Minimum 12-month commitment when billed annually. All prices net.
We work with Superchat regularly at WISSEN BERATUNG — if you want a walk-through of the setup process (templates, HSM, training), happy to share notes in a sparring call.
As of2026-05-23 · FX 2026-05-15 · source: superchat.de/preise
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Pricing updates by email
A short note when Meta changes WhatsApp rates or a new market is added. No marketing, no sales.
WISSEN BERATUNG. We help DACH companies adopt WhatsApp Business and keep this pricing data up-to-date — it is groundwork we do anyway for customer projects.
Which path fits you depends on volume and tech stack. The comparison above is our honest view — Meta direct, self-built BSP integration or guided rollout are all valid.
Meta replaced conversation-based pricing (24-hour windows per category) with per-message pricing. A market-specific USD rate applies for every delivered template message in Marketing, Utility, Authentication, and Authentication International. Service messages are now completely free.
Click-to-WhatsApp ads and Facebook Page CTA buttons open a 72-hour window during which all messages are free.
Anonymized facts from actual customer projects — illustrative, not benchmarks.
Online retailer · Bavaria
12 employees · 8,500 orders/month
Ausgangslage: Shipping status tickets dominated the service inbox. "Where is my order?" was 40 % of all emails.
Ergebnis: Utility templates for order confirmation + shipping updates via Superchat Professional. Service ticket volume −34 % after 8 weeks, monthly cost ~€180.
Superchat Professional · Shopify · n8n
Hair salon chain · NRW
4 locations · 11 employees · 1,800 appointments/month
Ausgangslage: No-show rate at 13 %, re-booking reminders ran manually by phone — effort grew with scale.
Ergebnis: Appointment reminders 24h before as Utility, re-booking reminder after 6 weeks. No-shows −74 %, half a phone-staff seat saved.
Superchat Basic · Salonkee · Make
B2B software · Berlin
120 employees · global
Ausgangslage: Sales and CS team wanted WhatsApp for account comms. Salesforce already established as service hub.
Ergebnis: 360dialog as pure BSP pipe, connected to existing Salesforce Service Cloud. Setup in 9 business days, no second inbox required. 12-month avg cost: ~€290/mo.
360dialog · Salesforce Service Cloud
Industry, size, tool stack: real. Names and detail figures: anonymized.
Since July 1, 2025, Meta charges per delivered template message. Each market has its own USD rate. Service messages (replies inside the 24-hour customer service window) are free. The exact rate per market is shown in the calculator above.
Meta replaced conversation-based 24-hour pricing with per-message pricing. Instead of a flat fee per 24-hour conversation you now pay a fixed USD rate per delivered template message in Marketing, Utility, Authentication and Authentication International. Service messages became fully free.
Two cases: (1) Service messages — any reply within the 24-hour customer service window has been completely free since July 1, 2025. (2) Free entry points — Click-to-WhatsApp ads and Facebook Page CTA buttons open a 72-hour window during which all messages, including Marketing, are free.
A Business Solution Provider (BSP) is a platform that sits between your business and the Meta Cloud API — e.g. Superchat, 360dialog, Twilio, MessageBird/Bird. You can skip a BSP if you can integrate the Cloud API yourself. As soon as you want inbox, template management or CRM integration, a BSP pays off. Markups range from 0 USD (Meta Direct) to ~0.015 USD per message plus monthly base fee.
There is no objective best — it depends on volume, tech stack and support needs. For DACH mid-market with marketing focus, German-speaking support and deep CRM integration, Superchat is often the fastest choice. For pure developer access at lowest margin, Twilio is the safe bet. 360dialog shines at very high volume. Compare in the table above.
Superchat has two cost blocks: a platform subscription and a per-message rate. Plans (as of 2026-05): Free €0, Basic €89, Professional €149, Advanced €299 per month net (monthly billing). With 12-month commitment: €79 / €129 / €249. On top of that, business-initiated WhatsApp messages cost €0.05–€0.11 each (bundled rate including the Meta fee) — inbound messages are free. Monthly included message bonus: Basic €10, Professional €25, Advanced €40. Common add-ons: extra seat €10, extra WhatsApp number €49, analytics €29, newsletter €49.
Sources & data state
Before you go —
A short note when Meta changes WhatsApp rates or a new market is added. No marketing, no sales.